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Purchasing Exclusive Mortgage Leads
If you are a loan officer or mortgage broker, you may be on the
market for mortgage leads. You may even be considering
purchasing them exclusively.
Purchasing exclusive mortgage leads may not be such a bad idea
if you want to cut out your competition.
Most mortgage lead companies will sell their leads up to four
times, and some as many as five times. This is known as selling
the lead non exclusively.
Not only will you want to purchase your leads exclusively, you
will also want to make sure that the lead is being sold in real
time, or what is known as fresh.
A real time lead is one that arrives in your hand within seconds
of the potential customer hitting the submit button on the on
line application.
If a lead company is selling you old or recycled leads, than you
can hardly call these leads exclusive because it has gone
through the hands of many loan officers before it reached you,
so be careful.
The most effective way to make sure you are receiving real time
exclusive leads is to call the lead company you are considering
investing with.
Speak with someone in customer service and find out where they
obtain their leads and how they are delivered, as well as how
quickly they are delivered.
Your best bet is to go with a lead company that obtains their
own leads through sites in which they own and operate.
Steer clear of the mortgage lead companies that buy their leads
from third party vendors. There is no way to know how many times
that third party vendor sold that lead to other companies or
loan officers.
Remember, you work hard for your money. So if you are not happy
with the answers you receive from customer service, than more
than likely you will not be happy with the leads they send you.
About the author:
Jay Conners has more than fifteen years of experience in the
banking and Mortgage Industry, He is the owner of
http://www.jconners.com, a mortgage resource site, he is also
the owner of http://www.callprospect.com, a mortgage lead
company.
Written by: Jay Conners
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