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Mortgage Leads, Proceed with Caution
If you are a loan officer or mortgage broker, you have more
than likely dealt with mortgage lead companies in the past.
If you are one of the ones that have invested money in lead
companies in the past, than you fall into one of two categories.
Those that have lost money to lead companies, and those that are
going to loose money to lead companies.
Loan officers have every reason to be skeptical of lead
companies. However, if you are considering taking a shot with a
mortgage lead company, here are a few things to keep in mind.
For starters, take your time, and do as much research as you
can. Remember, you work hard for your money, so make sure those
hard earned dollars will result in a return on your investment.
Speak with someone in the customer service department of the
lead company you are considering. Find out where and how they
obtain their leads. If they do not use their own web sites to
obtain their leads, than move onto the next company.
If they are not using their own sites, than most likely they are
buying them from a third party, and selling them second hand. So
you can be sure that they have passed through the hands of many
other loan officers.
Find out how they sell the lead and how it is delivered. Is it
sold exclusively, or non exclusively? Can you cherry pick the
lead, or is it a real time, streamline process? Either way
works. It just depends on your style, preference, and most
important, your time.
In the end, it is the quality of the lead that makes the
difference. It just may be worth your while to spend a few extra
bucks on a lead to ensure you are getting good quality.
Also, keep in mind, when speaking with someone in customer
service, the quality of the service you receive, can be a good
indicator of the quality of the lead you receive.
About the author:
Jay Conners has more than fifteen years of experience in the
banking and Mortgage Industry, He is the owner of
http://www.jconners.com, a mortgage resource site, he is also
the owner of http://www.callprospect.com, a mortgage lead
company.
Written by: Jay Conners
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