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Mortgage Leads, Junk vs. Real Time
Mortgage Leads, Junk vs. Real Time
If you are a loan officer or mortgage broker and you are on the
market for mortgage leads, you may want to research the
companies you are considering to determine exactly what kind of
leads you will be receiving. Not to mention, where they are
coming from.
A junk lead is classified as a lead that is old or recycled by
many loan officers and many lead companies. It may come cheap,
but chances are, it won't be worth the two dollars you spent on
it.
A real time lead is a lead that is considered fresh. Meaning,
you will receive it on the same day the applicant fills out the
on-line form. If the lead is any older than a day, it can hardly
be considered real time.
When researching mortgage lead companies, be sure to find out
where the mortgage lead company is obtaining their leads from.
If they obtain them from web sites they own and operate
themselves, where they are directing potential clients to fill
out on-line forms, you can safely assume that you will be
receiving fresh, real time leads.
If the customer service rep for the mortgage lead company you
are considering starts dodging your questions, than you can
safely assume that the leads are not fresh.
This is not to say that the lead company does not have good
leads to offer, but it would be wise on your part to find out
exactly where the leads are coming from to be sure you are
getting the best quality leads for your money.
In the end, it all depends on what you are looking for. Quality
or quantity.
Quantity will most likely get you hang ups and answers such as "
I closed that loan weeks ago," or "I filled out that application
months ago." If you are tired of these scenarios, you should
definitely consider going with quality mortgage leads, otherwise
known as real time mortgage leads, it just might be worth your
while. Best of luck.
Jay Conners has more than fifteen years of experience in the
banking and Mortgage Industry, He is the owner of
http://www.jconners.com, a mortgage resource site, he is also
the owner of http://www.callprospect.com, a mortgage lead
company.
About the author:
A junk lead is classified as a lead that is old or recycled by
many loan officers and many lead companies. It may come cheap,
but chances are, it won't be worth the two dollars you spent on
it.
Written by: Jay Conners
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