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Mortgage Leads and Mortgage Lead Management Systems
Mortgage leads come in many formats and from many different
channels. Most mortgage branches buy mortgage leads from
different mortgage lead websites, marketing companies, and in
house websites. The one thing that most offices are missing is a
central point of control that maximizes the revenue potential of
sales leads.
The fact is that only about 65% of leads are worked to the
fullest extent. Many factors such as turnover & poor time
management limit the potential of mortgage leads. Leads
generated from any channel can be lost in the shuffle leaving
revenue on the table. Drive up your ROI!
From research we have found the key points that most need in a
mortgage lead management system - Check out some below!
Multiple lead format uploads and channel allocation - This
feature allows you to upload leads from different mortgage lead
vendors, and different in house channels by creating an upload
template for uploading leads to the system.
Mortgage Lead Distribution - Upload leads and distribute to all
or certain users. Redistribute leads to active users when
deleting a current user.
Mortgage Lead Tracking - Inbox displays new leads assigned from
admin/manager that are to be called as new leads. User can then
assign call back dates, track closing dates, keep contact notes,
and more!
Automatic Emails - Once a lead is added to the system, dropped
from system, or set as closed the system will send an automatic
email custom created by the admin/manager to each lead. This
assures professional contact and follow up to all your
borrowers. This email is managed by the admin and can be edited
or turned on/off at anytime.
Reporting - Reporting is key to any business owner and will
really track the production of employees and your mortgage lead
channels. Some sample reports are new leads, leads dropped,
leads closed, leads by state, leads in processing and with
features to track all this by what channel or lead vendor.
Security - A highly powerful SSL and private bullet proof
hosting by Red Hat Linux is the backbone of the system. This
assures no data sharing or possible entries into your account.
Calyx Upload Template - Saving your lead to your pc in a Calyx
upload template will allow you to upload your lead right to
Calyx Point.
Mortgage Calculator - Discuss 3 loan scenarios online with the
on the fly data. Compare 3 products to see what is best for the
borrower.
Key Points to a Good Lead Management System!
Track employee performance with real time tracking and reports
Get true reports and ROI for all your mortgage lead sources
Easily upload leads from all your mortgage lead channels
Assign leads automatically upon upload or manually each morning
Know your investment in Mortgage Leads is paying off and working
for you
Enjoy less stress, relaxation and trust in your business
operations
Generate more referrals and repeat business with excellent
customer service
Close up to 20% more mortgage leads each year with a good lead
management system
Along with this feedback we looked into several options online
and found 3 Good choices available for the Mortgage office
manager or Branch manager.
http://www.Leads360.com - Good site with a lot of features - A
little complicated to use from our view and expensive.
http://www.LeadROI.com - Very similar to the Leads 360 site with
same features and we found this option to be very expensive -
Over $12,000.00 a year for 50 users and it goes up as your staff
grows.
http://www.LeadApp.com - Does all the things that the Leads360
and LeadROI system does expect distribute leads with out
actually logging in - LeadApp.com is set up where you have to
log in upload leads and hit a buttom to distribute at one time
or you can do manually based on Loan officer strengths - Very
affordable at $5995.00 for a Lifetime license and as little as
$2995.00 per year.
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