RVTraderOnline Investigates Phone Leads Harvested for Its Dealer Clients in 2005
RVTraderOnline.com, an online showroom of over 75,000
recreational vehicles across the US and a division of Trader
Publishing Company reports the number and nature of every phone
lead sent to its Dealer clients in 2005.
In the past year, over 86,000 phone leads have been
delivered to RVTraderOnline.com's Dealer clients. It has
generated nearly 155,000 calls altogether from RV enthusiasts,
with 44.5% of them being repeat calls to the same number. The
most interesting statistic measured from this report is the
number of unsuccessful calls. Nearly 10% of the 155,000 calls
went unanswered by the clients.
The state receiving the most leads is California with
close to 14,000 phone leads. The next states to harness a large
number of phone leads are Ohio, Texas, Florida, and Pennsylvania
in consecutive order, and then followed by Michigan, Georgia,
Washington, North Carolina and New York.
Offering its clients a complimentary toll-free CallSourceâ
number with every advertising package, RVTraderOnline.com
absorbs the cost of connecting each long-distance call from out
of town prospective buyers directly to the dealership's direct
sales phone line. Combined with accurate call tracking and
caller ID functions, RVTraderOnline.com was able to draw these
conclusions from the detailed reporting.
RVTraderOnline.com is the leading online classified ad
service bringing RV buyers and sellers together in one virtual
marketplace with over 500,000 unique visitors per
month,(WebTrends, 2005). Advertising their inventory on
RVTraderOnline.com, dealers and independent owners alike are
reaching RV enthusiasts who are interested in researching and
purchasing new and used recreational vehicles online.
Headquartered in Norfolk, VA, RVTraderOnline.com is part
of TraderOnline.com's network of websites covering new and used
vehicle categories such as boats, trucks, motorcycles, ATVs,
aircraft, equipment and collector car vehicles, and general
merchandise. TraderOnline.com is a division of Trader Publishing
Company, the nation's largest distributor of photo-classified ad
publications. For more information about RVTraderOnline.com,
call toll-free 888-813-7304 or visit www.RVTraderOnline.com.
About the author:
Jackie Moniot is the Marketing Manager of RVTraderOnline.com, a
division of Trader Publishing Company, the nation's largest
distributor of photo-classified ad publications.
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